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Posted August 8, 2014, 4:32 pm

Chick-fil-A coffee - Farmer-Direct Coffee

Chick-fil-A’s newest product is the Chick-fil-A coffee, which is a farmer-direct coffee from THRIVE Farmers.
The specialty-grade coffee has been specially developed specifically for Chick-fil-A. The coffee is a custom  blend made froma Arabica beans grown at high altitudes with creamy notes of caramel and cocoa with a light citrus finish. It was carefully, and purposefully crafted to pair with Chick-fil-A’s breakfast menu.
“I’m really excited about the new coffee,” said Ali Mays, Marketing Director for North Augusta Chick-fil-A. “I think it truly enhances our breakfast menu.”
The company searched for a coffee that was great-tasting, but also was provided by a brand or company that aligned with the brand of Chick-fil-A. THRIVE Farmers Coffee met the criteria for that partnership.
THRIVE Farmers Coffee removes the “middle-man” in the supply chain for coffee and allows the farmers to share in the revenue generated by their coffee beans. This new model of business has begun to impact farmers, families and communities all over Central America.
For Chick-fil-A it is an exciting venture that the company will be helping impact the lives of others in the partnership with THRIVE Farmers by improving the restaurant’s coffee products.
“Our coffee beans are sustainably sourced by THRIVE Farmers who enrich the lives and communities of those who grow it,” Mays said.
Chic-fil-A also has designed a new grill that gives the “backyard flavor” to their grilled products.
“No one else has designed a grill like this,” Mays said.
With the new grill, Chick-fil-A has also provided thicker cuts of chicken and a new marinate that is more nutritious than the previous grilled products. Including the Chick-fil-A Grilled Chicken Sandwich that is served with a fresh wheat bun that’s not frozen and purchased from a local vendor.
You don’t want to miss out on the new products, so come by and order a made-from-scratch biscuit with a Chic-fil-A specialty-grade coffee. Or, come by for lunch or dinner and order the famous Chic-fil-A Chicken Sandwich or one of the grilled products such as the Chick-fil-A Grilled Nuggets, Chick-fil-A Grilled Market Salad or the Grilled Chicken Cool Wrap.
In the early 1960s, Chick-fil-A was founded by Truett Cathy who was the first to open a restaurant in a mall in suburban Atlanta. The company has grown to become the second largest quick-service chicken restaurant chain in the United States.
“Truett built his company on customer service and going the extra mile,” Mays said. “And that’s what we strive to do- go the extra mile in our products and service.”