Clifford Roberts was a master of innovations

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Clifford Roberts served as Masters chairman from the tournament's inception until 1976.

Clifford Roberts, the co-founder of Augusta National and the longest-serving chairman of the Masters, was born on March 6, 1894.

Known for his gruff exterior and no-nonsense approach to tournament administration, Roberts set the bar high. Through numerous innovations implemented under Roberts, the Masters is considered the premier sporting event in the world.

He also enjoyed a close relationship with Dwight D. Eisenhower, and helped the general in his successful bid for president. Eisenhower also became an Augusta National member.

Roberts served as chairman from 1931 to 1976, and after his death in September 1977 he was named chairman in memoriam.